The goal is to help small businesses and startups build their digital presence.

Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence. Small businesses can often be charged with the harsh reality of just keeping the lights on. Computer and communications technology is complex and even somewhat obscure to the general public – not everybody wants to spend their weekend figuring out how to optimize a deployment, and others, well, they’re just not necessarily built for it.

This is where I come in.

Client 1 (Disclosed Info)
Client 2 (Disclosed Info)

Marketing Snapshot

0
Diplomas
0
Industries
0
Countries
0
Clients
0
Certifications

Content Snapshot

Content Snapshot

Clients and Experience

Professional Skills

Account Monitoring

• Monitored all account activity
• Posted relevant and engaging content
• Interacted and managed page engagement

Content Strategy

• Created content plans outlining the voice, theme, type of content, and story
for each platform and its corresponding target market
• Audited social and website content to understand the common metrics
amongst the high performing and low performing content
• Thoroughly researched competitor content, social and website content
• Developed internal guidelines; voice, tone, colour scheme, fonts
• Consistently identified industry content trends and user searches
• Created editorial calendars and curation plans for clients and their teams

Campaign Execution/Optimization

• Scheduled marketing plans according to designated budgets
• Developed audiences according to buyer personas
• Created and ran campaigns for various goals; website traffic, page likes,
conversions and engagement
• Updated campaigns to increase ad efficiency

Analytics

  • Sent bi-weekly reports highlighting social media performance, campaign
    performance and the impact social had on alternative mediums; website
    bounce rate/traffic, and email captures

Content Creation

• Wrote blog posts according to client’s topic
• All content was optimized for the web and the client’s target market
• All content was well researched, various topics and locations
• Shot photos and videos with the Canon 6D
• Edited content and utilised it for social posts, campaigns, and
website content

Education

  • Honors Diploma in Marketing, Algonquin College
  • Honors Dipoma in Media Communications, Humber College
  • Facebook Advertising Core Competencies : Certified
  • Facebook Certified Buying Professional
  • Twitter Ad Buying: Certified

Certifications

  • HubSpot, Inbound Marketing
  • HubSpot, ContentMarketing
  • HubSpot, Email Marketing
  • Bing Ads
  • Building a Personal Brand by Gary Vaynerchuk

Testimonials

Brione Wishart

Cody is very innovative and always looking for new solutions and fresh ideas that can advance his knowledge to exceed his client’s expectations and goals. He is a passionate creative and always seems to have great awareness of new strategies and technology, which makes him a great asset to any company.

Founder at TrepFuel + ARTLEE Creative Agency

2017-10-15T20:21:58+00:00

Founder at TrepFuel + ARTLEE Creative Agency

Jeremy Choi

Cody is not your average social media person. He takes initiatives and pro-actively suggests new ways to attract and build a better brand socially. On top of that, Cody continues to optimize his performance week after week and we're very happy to have him on board.

Jeremy Choi, Entrepreneur and Founder

2017-10-15T20:02:57+00:00

Jeremy Choi, Entrepreneur and Founder

Virgina Block

Cody goes above and beyond in organizing and implementing social media content and events. He is very independent, creative, and becomes a part of your team.

President at Amego Electric Vehicles

2017-10-15T20:24:24+00:00

President at Amego Electric Vehicles

Seif Khemaissia

Cody is great to work with. He gets social media and it's role in the digital landscape. This helps him adequately plan for success and know which social, CRM, UX and web analytics tools to rely on. Smart, hard working and a positive results oriented attitude is what you'll get with Cody. I strongly recommend him.

Director of Business Science

2017-10-15T20:27:28+00:00

Director of Business Science

Bill Garbarino

I had the pleasure of working with Cody as he completed the Business Marketing program at Algonquin College. Cody really distinguished himself and graduated with honors (top 10% of all graduates). I have been very impressed with Cody "thirst for learning" and his commitment to increase his knowledge and applied skills. He also has a great entrepreneurial spirit and competitiveness that fuels his success!

Professor & Marketing Program Coordinator at Algonquin College

2017-10-15T20:29:15+00:00

Professor & Marketing Program Coordinator at Algonquin College

Suzanne Bowness

Cody was my writing student in the Media Communications program at Humber College. He showed confidence as a writer, developed strong story ideas and worked well with his classmates.

Writer/Editor/Consultant/Educator

2017-10-15T20:30:46+00:00

Writer/Editor/Consultant/Educator

Testimonials

“Cody goes above and beyond in organizing and implementing social media content and events. He is very independent, creative, and becomes a part of your team.”

– Virgina Block

“Cody is very innovative and always looking for new solutions and fresh ideas that can advance his knowledge to exceed his client’s expectations and goals. He is a passionate creative and always seems to have great awareness of new strategies and technology, which makes him a great asset to any company.”

– Brione Wishart

“Cody is not your average social media person. He takes initiatives and pro-actively suggests new ways to attract and build a better brand socially. On top of that, Cody continues to optimize his performance week after week and we’re very happy to have him on board.”

– Jeremy Choi

“Cody is great to work with. He gets social media and it’s role in the digital landscape. This helps him adequately plan for success and know which social, CRM, UX and web analytics tools to rely on. Smart, hard working and a positive results oriented attitude is what you’ll get with Cody. I strongly recommend him.”

– Seif Khemaissia

Global Impact

The best way to learn is by exposing yourself to as much as possible and by just by simply DOING. If I want to make a global impact, I need to expose myself to as many industries and countries as possible. By doing this, I will be able to deliver higher quality work to my amazing clients.

Below are the countries that I have had clients in.

My Projects