The goal is to help small businesses and startups build their digital presence.

Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence. Small businesses can often be charged with the harsh reality of just keeping the lights on. Computer and communications technology is complex and even somewhat obscure to the general public – not everybody wants to spend their weekend figuring out how to optimize a deployment, and others, well, they’re just not necessarily built for it.

This is where I come in.

Client 1 (Disclosed Info)
Client 2 (Disclosed Info)

Marketing Snapshot

Content Snapshot

Clients and Experience

Professional Skills

Account Monitoring

• Monitored all account activity
• Posted relevant and engaging content
• Interacted and managed page engagement

Content Strategy

• Created content plans outlining the voice, theme, type of content, and story
for each platform and its corresponding target market
• Audited social and website content to understand the common metrics
amongst the high performing and low performing content
• Thoroughly researched competitor content, social and website content
• Developed internal guidelines; voice, tone, colour scheme, fonts
• Consistently identified industry content trends and user searches
• Created editorial calendars and curation plans for clients and their teams

Campaign Execution/Optimization

• Scheduled marketing plans according to designated budgets
• Developed audiences according to buyer personas
• Created and ran campaigns for various goals; website traffic, page likes,
conversions and engagement
• Updated campaigns to increase ad efficiency


  • Sent bi-weekly reports highlighting social media performance, campaign
    performance and the impact social had on alternative mediums; website
    bounce rate/traffic, and email captures

Content Creation

• Wrote blog posts according to client’s topic
• All content was optimized for the web and the client’s target market
• All content was well researched, various topics and locations
• Shot photos and videos with the Canon 6D
• Edited content and utilised it for social posts, campaigns, and
website content


  • Honors Diploma in Marketing, Algonquin College
  • Honors Dipoma in Media Communications, Humber College
  • Facebook Advertising Core Competencies : Certified
  • Facebook Certified Buying Professional
  • Twitter Ad Buying: Certified


  • HubSpot, Inbound Marketing
  • HubSpot, ContentMarketing
  • HubSpot, Email Marketing
  • Bing Ads
  • Building a Personal Brand by Gary Vaynerchuk

Content Snapshot



Global Impact

The best way to learn is by DOING and exposing yourself to new experiences. Digital Marketing will change the world and it’s my personal goal to utilize its power to help people and businesses across the world.


Below is a map that highlights the countries I have had the opportunity to work in.